An Army of One (Video)
I’ve been thinking a bit about this topic and decided to make it the maiden voyage of the videoblogging edition of my blog. There are tons of good ideas out there, lots of brilliance happening in the higher ed space. But how much of that thought is geared towards one person or small organizations?
I think there’s a penchant to believe that everyone is hearing everything that’s out there. That if we’re producing it and if the myriad of conferences out there are talking about it, that people are going to go home even at the smallest places and be able to implement all of these awesome ideas at a high level.
Of course, it doesn’t work that way. What does that mean for the tastemaker/thought leader types out there? I don’t really know, because most people have their own schools to worry about and despite all of the collegiality that goes on, things can be competitive to the point where only so much can be truly be shared.
Who I’m really targeting is all of those firms and startups out there who might trying to ship something or fulfill a need or close a gap. Having spent the majority (gah) of my career thus far in rural areas around the country, it’s become increasing apparent that there’s a low-to-mid range institutions that most of the top firms aren’t going to waste their time with and that smaller firms outside of their regions can’t get to because they don’t often know those people are there.
I am talking with my hands. But preferred you look at my posters.
It’s Not Enough To Have An Idea, You Have To Own It
Brainstorming can yield some great ideas. When we put our minds to it, we can come up with all sorts of things. But unlike playing in the playground, the sand castles we build in real life have to be things people can live in.
Sometimes in a frustrating situation, I find that it’s easy to reflect on the course that would’ve been the easiest and in retrospect, it seems like what should’ve happened. Maybe because it seemed like the most logical thing at the time or rather because I didn’t consider it more seriously. The reasons are plentiful, but hindsight is 20/20.
When you’re working at a glacial pace or trying to introduce something that’s never been done before, it’s critical that as the person proposing the change that you understand the path. It’s your responsibility to be a sort of tour guide, project manager and leader without making the “tourists” feel like they lack control of what they see and when they see it. Of course, there’s a reason for “guided tours.” You know the path and if it’s a safari, it’s better to have you there than to have someone untrained walking you through a place where wild animals live.
This came up in the classroom once and a student asked me, “How do you not doubt knowing what’s really right if you’ve never been in that exact situation before?” It was one of those oddly timed questions that I needed to think about, because it wasn’t immediately relevant to the discussion even. But when I came back to it, I was able to say very simply… “It’s not enough to have an idea. You simply have to own it. And if you can’t own the idea, then it’s probably not a good enough idea for what you’re trying to do and you need to head back to the drawing board or seal the fissures where they exist as you find them.”
I felt like one of those “easier said than done” kind of things. But the more I reflected, the more it made sense. As an idea person, you can sometimes fall in love with all sorts of possibilities that seem right at the time or that you don’t “market test” thoroughly before proceeding. In an institutional environment, I’ve always done this, recognizing how critical buy-in can be. But it’s a lesson applied well to all aspects of life, I believe.
In summary, we should strategically charge clients for what we do by pricing our services (not our hours). Take new clients slowly, show them your intent to take care of them and give them a wonderful experience.
Deeply consider where you have developed your thinking on the creative profession and its worth, and then step out with some guts to charge your clients for your true value. Strategic pricing comes with practice, and your skill will grow over time.
Pricing is a learned discipline that anyone can learn. Start practicing! Do your clients a favor, charge them what you’re worth. You will both be happy as a result.
The beautiful thing about writing is it has no real respect for credentialism. You can get various degrees in writing. (Indeed my initial plan was to get an MFA.) But a degree can’t make you a writer in the way that JD can make you a lawyer.
Great writing comes from all classes people and all kinds of experience. Edith Wharton was raised rich. E.L. Doctorow was not.
When I visit schools around the country I consistently repeat this—not because I think school is worthless, but because, very often, there are kids in the audience who are lost, just as I once was. I don’t come there to contravene their education. I don’t come there to tell them to drop out.
On the contrary, I try to reinforce the ethic of hard work. But they need to know that a grade in a class, is not who they are—and I would say that whether the grade is an A or an F. I failed English in high school. And then failed British Literature in college. For whatever reason, it simply wasn’t my time. But had I taken those grades as an eternal mark, I doubt I would be talking to you now.
Is Financial Aid Really Making College More Expensive?
Financial aid, whether it’s a cheap loan, a work-study job at the campus library, or a grant, is supposed to make college more affordable and accessible for students. But what if, by handing money out to undergrads, the government is simply encouraging schools to spend more and jack up tuition?
Meet “the Bennett hypothesis,” the dismal notion named for Reagan Education Secretary William Bennett, who suggested it in a 1987 New York Times op-ed diplomatically titled “Our Greedy Colleges.” Generous student-aid policies had “enabled colleges and universities blithely to raise their tuitions, confident that Federal loan subsidies would help cushion the increase,” he wrote at the time. “Federal student aid policies do not cause college price inflation, but there is little doubt that they help make it possible.”
Twenty five years of swelling tuition prices later, Bennett’s critique seems to have received a stamp of bipartisan approval, courtesy of the Obama administration. It’s the driving spirit behind a White House proposal that would condition a small amount of the federal financial aid that colleges distribute to students on their ability to keep a lid on costs. “We can’t just keep on subsidizing skyrocketing tuition,” Obama told a rally audience at the University of Michigan last month as he announced the idea.
True enough. Subsidizing skyrocketing tuition sounds like a supremely poor idea. If only it were clear what the link between student aid and college costs actually was.
Read more. [Image: Thomas Barrat/Shutterstock]
when coauthors were closer together, their papers tended to be of significantly higher quality. The best research was consistently produced when scientists were working within ten metres of each other; the least cited papers tended to emerge from collaborators who were a kilometre or more apart. “If you want people to work together effectively, these findings reinforce the need to create architectures that support frequent, physical, spontaneous interactions,” Kohane says. “Even in the era of big science, when researchers spend so much time on the Internet, it’s still so important to create intimate spaces.
How Do You Say ‘Badonkadonk’ in Chinese?
In the age of YouTube and social media, American English lessons have been taken to another level. Meet Jessica Beinecke, a Voice of America journalist who decided that she could leverage all the web 2.0 tools at her disposal to create a show that taught Chinese youth American slang. It’s shot with only a webcam and was exclusively on Chinese Youku until recently migrating to YouTube.
Beinecke went viral in China much earlier than in the U.S., having somehow struck a chord with a video about boogers that garnered 1.5 million hits. She now has posted hundreds of shows — covering everything from “badakadonk” to “chillax”. The solo effort has paid off, winning hundreds of thousands of adoring Chinese fans on Weibo and accumulating nearly 8 million total hits on the shows. Read more.
[Image: Jessica Beinecke/ YouTube]
This made me want to be back in a language program like tomorrow.
Rather, a thorough grounding in logic, reason and problem-solving – coupled with the empowerment and inspiration that being able to harness technology to our personal advantage brings – will result in a smarter workforce, more engineers, innovators and managers that better understand technology, and a better quality of life for all.
So let’s teach the kids to code. All of them. Did I say that already? It’s really not that hard.


![theatlantic:
Is Financial Aid Really Making College More Expensive?
Financial aid, whether it’s a cheap loan, a work-study job at the campus library, or a grant, is supposed to make college more affordable and accessible for students. But what if, by handing money out to undergrads, the government is simply encouraging schools to spend more and jack up tuition?
Meet “the Bennett hypothesis,” the dismal notion named for Reagan Education Secretary William Bennett, who suggested it in a 1987 New York Times op-ed diplomatically titled “Our Greedy Colleges.” Generous student-aid policies had “enabled colleges and universities blithely to raise their tuitions, confident that Federal loan subsidies would help cushion the increase,” he wrote at the time. “Federal student aid policies do not cause college price inflation, but there is little doubt that they help make it possible.”
Twenty five years of swelling tuition prices later, Bennett’s critique seems to have received a stamp of bipartisan approval, courtesy of the Obama administration. It’s the driving spirit behind a White House proposal that would condition a small amount of the federal financial aid that colleges distribute to students on their ability to keep a lid on costs. “We can’t just keep on subsidizing skyrocketing tuition,” Obama told a rally audience at the University of Michigan last month as he announced the idea.
True enough. Subsidizing skyrocketing tuition sounds like a supremely poor idea. If only it were clear what the link between student aid and college costs actually was.
Read more. [Image: Thomas Barrat/Shutterstock]](http://24.media.tumblr.com/tumblr_lzi1llhQmy1qcokc4o1_500.jpg)
![theatlantic:
How Do You Say ‘Badonkadonk’ in Chinese?
In the age of YouTube and social media, American English lessons have been taken to another level. Meet Jessica Beinecke, a Voice of America journalist who decided that she could leverage all the web 2.0 tools at her disposal to create a show that taught Chinese youth American slang. It’s shot with only a webcam and was exclusively on Chinese Youku until recently migrating to YouTube.
Beinecke went viral in China much earlier than in the U.S., having somehow struck a chord with a video about boogers that garnered 1.5 million hits. She now has posted hundreds of shows — covering everything from “badakadonk” to “chillax”. The solo effort has paid off, winning hundreds of thousands of adoring Chinese fans on Weibo and accumulating nearly 8 million total hits on the shows. Read more.
[Image: Jessica Beinecke/ YouTube]
This made me want to be back in a language program like tomorrow.](http://25.media.tumblr.com/tumblr_lz3cwi75GR1qcokc4o1_500.gif)