Beats And Rhymes is an after-school program set up by the North Community YMCA in Minneapolis in partnership with the Nellie Stone Johnson Community School, and it gives young kids the opportunity and equipment needed to make rap music as a reward for keeping up with their schoolwork.
The clip features kids from the Beats and Rhymes program hanging out outside of Wally’s Foods on Penn Avenue North rapping about their favorite snacks while having a blast filming a professionally shot music video. The rhymes are all playful and filled with nothing but love for Hot Cheetos and Takis, while also good-naturedly dissing on Fritos a bit.
It’s a fun, lighthearted video that represents the culmination of a lot of hard work on behalf of all the people involved in Beats And Rhymes, and gives all of these kids a tangible representation of the benefits of the program itself, as well as a cool music video that they can play to impress their friends.
The Y.N.RichKids crew have a bunch of other completed musical projects which can be found on their Bandcamp page, all of which are the results of participating in the Beats And Rhymes program. Each student has to complete their homework in order to participate in the after-school rap session, which encourages self-expression, hard work and dedication, all while fostering talent in these young kids, qualities which will clearly be beneficial to them as they make their way through life.
So here’s the story behind that “Hot Cheetos and Takis” video.